Vicky's Blog

Improving Page Speed Scores

google page speed tips

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. In other words, your web site's page loading speed can affect your SEO ranking.

Google’s reason for prioritizing site speed as a ranking factor is simple: Faster pages create a significantly better experience for users.

You've no doubt experienced this yourself. How long do you stay on a web site when the pages are slow to load? Web pages with longer load times tend to have higher bounce rates and a lower "average time on page". Longer load times have also been shown to negatively affect conversions.

Some very nice features for desktop viewing are really cumbersome or slow-loading on mobile devices.  So, Google provides a way to test your web pages for both types of devices, called PageSpeed Insights.  We don't build separate pages for each, but use responsive design to create one web site with a goal to provide a great user experience regardless of the device it is viewed on.

To achieve this, we include these steps - they are not only good design standards, but also support faster page speed:

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Facebook "Debugger" Tool

I recently completed a redesign of a long-time client's web site, a completely new design with new images too. When she attempted to share the new site on facebook, the image attached to the post was an old image from the old site.  In researching the solution, I found that Facebook offers a debugging tool to help you see 'what Facebook sees' when someone shares your web site on FB.  It not only shows you the images it will use, but allows you to direct Facebook to scrape the site again to grab (in this case) the new photos.  If you use Open Graphic image tags, you can use this tool to grab those, too.

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Writing For the Web (aka "Adding Customers")

I know, I know. You are busy running your business and providing great services to your clients. You can't afford time to write content for your web site. Actually, you really can't afford not to.

I'll be brief. Below, I break down the complex world of "writing for the web" into a few simple action steps that you can use TODAY, with the prospect of great results!

Bottom Line: If you want to stay relevant, update your web pages often

Once your new web site is published, if you just let it sit there, month after month, it will lose its relevance. Yes, good content lasts a long time, so likely those words are still true and valuable. But, the world changes daily, how people use the web changes constantly, and your business evolves, too. And, search engines (like Google) check to see when web pages are edited or updated, and they LOVE fresh content!

THREE Action Steps To Get You Started...

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Web Site Redesign: AAHIRS

Chesley Kennedy and Justin White, owners of A Affordable Home Improvement & Restoration, LLC, came to me in early 2015 to revise and upgrade their web site at http://aaffordablehomerestoration.com.  Their business focus had changed quite a bit since 2011 when we designed their current web site.  

The 2001 site focused on their home restoration services. They do still provide restoration services, but also have expanded to custom home construction and full house renovations. They and their staff are true craftsmen and their renovation projects are very beautiful and well-constructed. The 2015 design reflects the beautiful craftsmanship that goes into their new home construction and home renovation projects.

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