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Services

We offer web design, web and email hosting, and web maintenance — choose one or all services. In addition, for existing websites, we offer web redesign and search engine optimization (SEO).

Web Design & Redesign

Developing a user-friendly, attractive, and helpful web site that supports and/or increases your business is a complex process—and we love doing it! Most businesses are expert in their own services, but have little expertise in web design, writing for the web, or web usability. Therefore, we manage the web design process for you, using your expertise about your customers and your business, plus our skills and the many tools we have available, to design a web site that supports your business.

Learn more about the process we use in designing and redesigning web sites.

Web & Email Hosting

Web hosting allows you to publish the web site — to let the public to see your site on the internet. We offer web hosting to our clients, providing prompt customer service and these features: Adequate bandwidth for your web site, FTP accounts, SQL databases, email (with antispam features), web-based email, regular backups of your data, and 24/7 customer support.

Web Maintenance

Your web site is an extension of your business, and because of this we encourage our clients to take web maintenance very seriously. If you prefer, we can manage all your web maintenance, based on your input. If you want to maintain your site yourself, we will design it with this in mind, such that you can use maintain it with your current tools and skills. We also design web sites using Joomla!, a very popular content management system which allows anyone you designate to update content without special software.

Once your web site is "live", visitors to your web site will form an opinion about your business based on the look and usefulness of your web site—this is your great opportunity to shine! Your maintenance plan should address how you will keep all information on your web site current and correct and who will follow-up on every email or form submitted to your business. And, if you gave web users the option to sign up for a newsletter (a great tool to keep clients and potential clients informed about your business), then be sure to send them a professional newsletter as promised! Finally, decide who will review monthly web statistics, and continuously adapt your web site content to improve these stats.

Regardless of who makes the changes to the web site itself, it is important that you "own" your web site content and features and continue to make it useful for you and your clients! The frequency of updates to any web site varies, based on the type of business. However, every business should review all web pages at least once weekly.

SEO

Search Engine Optimization (SEO) consists of using a combination of techniques to tell search engines (think Google, Yahoo! Search, Dogpile, Excite, etc.) about the content and value of your web pages. Search engines are designed to find the page that best satisfies the searcher's goals. Giving the right information to search engines, in the way they will best understand it, increases the probability that potential clients will quickly find your web site!

The basic tasks of SEO, which we incorporate into each web design project, include these items...
  • Use only well-formed xhtml
  • Appropriate use of xhtml tags and properties, and CSS
  • Use text-based navigation
  • Design a user-friendly site: easy navigation, pertinent topics, visually appealing
  • Plan so that each page has unique content
  • Write easy-to-read content that is valuable to the reader
  • Include top keyword phrases in the anchor text of your outbound and inbound links
  • Work with our clients to obtain relevant inbound links
  • Encourage clients to update their published site regularly with new content
  • ...and more!

The field of SEO is huge and complex, and there are many ways to analyze your existing web site and your competition's sites. This information, and various SEO tools, can be used to improve the placement of your web page in search engine results. Email us at This e-mail address is being protected from spambots, you need JavaScript enabled to view it , or call us for more information at (910)692-9080.

 

Really Fine Web Design

Learn about the services offered by RF Web Design and the process we use for web design and redesign projects.

You can view the live web pages of our web design projects in our portfolio; each project was custom-designed based on that business' goals and the needs of their clients.

Learn about Search Engine Optimization (SEO)...perhaps you already have a web site, but need it to place better in search engine (e.g., Google and Yahoo) results. We understand that cost is a consideration, so learn why we are a great choice for a cost-effective, professional website.