- Last Updated: Friday, 05 February 2016 07:31
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. In other words, your web site's page loading speed can affect your SEO ranking.
Google’s reason for prioritizing site speed as a ranking factor is simple: Faster pages create a significantly better experience for users.
You've no doubt experienced this yourself. How long do you stay on a web site when the pages are slow to load? Web pages with longer load times tend to have higher bounce rates and a lower "average time on page". Longer load times have also been shown to negatively affect conversions.
Some very nice features for desktop viewing are really cumbersome or slow-loading on mobile devices. So, Google provides a way to test your web pages for both types of devices, called PageSpeed Insights. We don't build separate pages for each, but use responsive design to create one web site with a goal to provide a great user experience regardless of the device it is viewed on.
To achieve this, we include these steps - they are not only good design standards, but also support faster page speed: