Most businesses are expert in their own services but have little expertise in web design, writing for the web or web usability. That's where we come in. We manage the web design process for you, using your expertise about your customers and your business plus our web development skills and the many tools we have available to design a web site that supports your business goals.
If your business requires forms, forums, blogs, calendars, commenting systems, password-protected access or online training courses ... we can do that (and have). We've created and maintain subscription-based web sites (customers pay a recurring monthly fee for access to your web content) and created on-line training courses with payment systems. We can create online training courses for your employees, and you can track their progress through the course and assess their learning.
We want you to increase your revenue and expand your customer base with your web site. Our goal is that you'll make a great first impression with a web site that has a clear message and is easy-to-use. Here are highlights of how we achieve this ...
At Really Fine Web Design LLC, we only create web sites using responsive design (and have done so since 2013). Responsive design allows the layout of a web site page to change as the screen size changes. From large devices (like a desktop monitor) down to the smallest (such as a smart phone), responsive web sites will display the same information in an easy-to-read format for that device.
With responsive design, gone are the days when you had to squint to view a web page on your smart phone. Or, maybe worse, view the company's web site on the smart phone only to find that it is a DIFFERENT web site than the one you saw on your desktop. As the number of web searches on mobile devices increases steadily, you can be sure your web site will be viewed more often on small devices in the future.
On your desktop or laptop device, a responsive web page might have up to three or four columns of information; that same web page on a smartphone will display the same information in one column of information, with information in the other columns following next within the layout. Many of the steps to creating a responsive design are the same. Still, creating a responsive web design is more complex than the traditional desktop web site. We consider how various technologies appear on large and small screens, and often opt for simpler versions to display on the smaller screens for a better user experience.
When done well, the results are superior. We can show you examples of responsive sites we've designed and the thought that went into the final design.
SEO, Analtyics and Usability
Google likes responsively designed sites and rewards mobile-friendly sites in their search results. We also use SEO standards to help the search engines identify what your web pages are about. Some companies prefer complete customization of all page titles, meta tags and Open Graphic image tags - we can do this!
Included in every project is establishing (if you don't already have one) a Google Anatytics account for your web site.
We use tools like "PageSpeed" Insights by Google to assess and improve usability issues. We also employ common usability standards such as good visual contrast in type, clear menus, and easy to use touch controls to support good usability. Learn more about the steps we take to improve page speed and user experience.
Incorporate Your Advertising Strategy
Based on your advertising strategy, we add software that allows you to collect information for newsletters, provide custom pages for your campaigns and quick links to all your social accounts, and can customize solutions as needed.
Web Design Process
A good process insures that all key elements are included, while still allowing flexibility and creativity. Because we want the final web site to be useful and advantageous for your business, we progress carefully through these steps:
- Identify the needs of your customers
- Define your business needs and goals
- Analyze your industry and your main competitors
- Decide on the overall goals of your web site, based on the information gathered and analyzed
- Determine appropriate content areas
- Begin writing copy (the text used in the web site) for these content areas
- Decide on best use of graphics and media; obtain or develop as needed
- Decide on the layout (the "look and feel") of the web site
- Use best practices for web usability in finalizing content and layout
- Develop a marketing plan for your web site — how will potential and current clients know it exists?
- Plan for web maintenance
- "Build" the web site (using current web design standards, appropriate SEO standards, and responsive design)
- Conduct user testing; use the results to improve the design and fix any bugs found
- Publish the web site!
Our goal is to provide you with a web site design that meets your goals, and to assist you as requested to maintain a successful web site. We understand our business and take pride in helping our clients develop a useful, professional web presence.